PRESS RELEASE
MARCH 2015

World-renowned ‘mind sport’at London’s first-ever FestivalAsia

The British Go Association (BGA) is sharing its enthusiasm for the game at the debut of FestivalAsia, London’s largest indoor festival about all things Asian, which incorporates everything from food, fashion and music to yoga, martial arts and language lessons. 

This unique three-day spectacular at Tobacco Dock from Friday, 15th May  to Sunday, 17th May, boasts over 150 exhibitors and a main performance stage along with a cultural room, a spiritual room and children’s entertainment. There is something to suit all tastes at FestivalAsia, which embraces the amazing diversity of Asian arts & cultures from many of the 29 countries making up this intriguing continent. 

Go is a significant part of culture in the Far East where it is is played by tens of millions, which gives it a strong claim to be considered one of the world’s finest mind sports with 500 professional players in Japan alone. Go is known in China as Weiqi, in Korea as Baduk, in Japan as Igo and as Go in the West. The BGA, which represents all players in Britain, was formed in 1953 and is volunteer-led.

At FestivalAsia the BGA will deliver a presentation on the place of Go in Eastern culture and give a brief demonstration of the game. At the BGA stand interested visitors can find out more and obtain a Go starter pack. 
 
BGA council member Roger Huyshe said: "The British Go Association is delighted to bring the Eastern martial art of the mind to the attention of a Western audience."

http://www.britgo.org

FestivalAsia’s cultural and artistic highlights comprise top acts and sideshows spanning a wide range of Asian music, dance and martial arts, alongside presentations from ambassadors heralding from several Asian countries. This pioneering three-day event is set to attract thousands of visitors who can expect an inspirational pan-Asian mix under just one roof.

For further information or for enquiries on tickets, exhibiting and sponsorship packages please contact Shannen Melhuish
Tel:  020 3551 3970 or email shannen@loveprlondon.com

Editor’s Notes: 
•	FestivalAsia will be held from 15th-17th May 2015 at Tobacco Dock, E1W 2SF
•	Tickets are priced at; Adults £12.50 in advance £15 on door, children £8 in advance £10 on door
•	For more information about the event, opening hours or to purchase a ticket please visit www.festivalasia.co.uk or click here 
•	Tickets are also on sale at leading ticket agents including www.chillitickets.com, www.seetickets.com and www.ticketmaster.co.uk (booking fees apply)
•	Click herefor details on sponsorship, exhibiting and advertising packages
•	FestivalAsia is created and produced by Lilisan Ltd, in collaboration with Barley Arts International     
•	Follow us on social media for latest announcements and news; Facebook - FestivalAsia Twitter - @FestivalAsiaUK